Privacy Policy

1. Introduction

Madelaine Aesthetics (we, our, us) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR).

2. Who We Are

Madelaine Aesthetics
Email: contact@madelaineaesthetics.co.uk

3. Data We Collect

We may collect and process the following data about you:

• Identity Data: Name, date of birth.
• Contact Data: Email address, telephone number, address.
• Medical Data: Information about your health, medical history, and treatment records, which is considered special category data. We collect this to ensure treatments are safe and effective for you.
• Transaction Data: Details about payments and the treatments you have purchased from us.
• Technical Data: IP address, browser type, and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website and services.

4. How We Use Your Data

We use your data for the following purposes:

• To provide you with safe and effective aesthetic treatments.
• To manage your appointments and send reminders.
• To process payments for our services.
• To comply with legal and regulatory obligations.
• To improve our website, services, and client experience.
• For marketing communications, where you have consented to receive them.

5. Lawful Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.
• Where we have your explicit consent (especially for special category data like your health information and for marketing).

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your personal data is limited to those who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

8. Your Legal Rights

Under UK GDPR, you have rights including:

• Access: The right to request a copy of the data we hold about you.
• Rectification: The right to correct data that is inaccurate or incomplete.
• Erasure: The right to request the deletion of your data, under certain conditions.
• Restrict Processing: The right to request that we restrict the processing of your data.
• Data Portability: The right to have the data we hold about you transferred to another organisation.
• Object to Processing: The right to object to certain types of processing, such as direct marketing.

To exercise these rights, please contact us at contact@madelaineaesthetics.co.uk.

9. Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy section, which is part of this Privacy Policy.

10. Third-Party Links

This website may include links to third-party websites, plug-ins and applications (e.g., Treatwell for booking). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.